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Crappy campaign?
Kimberly Clark’s Cottonelle brand recently introduced a new Roll Poll campaign, hoping to settle the all-important debate of how you prefer to have your toilet paper roll out. The campaign features...
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Missed opportunity for Super Bowl advertisers
I’m not afraid to admit that I usually watch the Super Bowl only for the commercials. On advertising’s highest stage, a winning ad can generate millions while a flop can leave behind a dented...
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BMW shifts gears
Last week BMW launched a new advertising campaign, the largest in the company’s history. The “Story of Joy” campaign represents a significant change in focus for the brand famous for its car-centric...
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Loyola social media panel
Last Wednesday, Loyola’s School of Communication and IABC chapter hosted a panel featuring communications professionals whose work centered on social media. A highlight of the panel for me was when...
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Winning commercials from Vancouver Olympics
After two weeks of non-stop winter sporting events and over 835 hours of coverage on NBC, the 2010 Winter Olympics Games finally came to a close Sunday evening. Thinking about the millions of dollars...
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Yelp’s credibility crisis
For me, online review site Yelp is an indispensable resource for finding businesses and restaurants. For frustrated business owners and those involved in recent class action lawsuits against the site,...
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Ads on the iPad
This past weekend I got the chance to try out Apple’s much-anticipated iPad. Rather than bore you with yet another iPad review blog, I’d like to focus on the advertising opportunities I see in the...
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Welcome to the Splinternet
Since its early days, the Internet has followed a standardized set of rules and code designed to make all content universally compatible. In a blog post earlier this year, Josh Bernoff co-author of...
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UPDATED: AriZona Iced Tea – Turning bitter “boycott” into sweet success
UPDATED 4/29/10 With opponents of Arizona’s new immigration law calling for a boycott of the state’s products, AriZona Iced Tea found itself facing an angry online consumer audience. In fact, one...
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Embeddable tweets as easy as pie?
Proclaiming that “tweets are the new quotes,” on Monday Twitter announced the launch of embeddable tweets. With tweets heavily used in everything from blog posts to news articles, the new tool called...
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